What Do Henrys Want?: Reaching the Most Important Affluent Demographic: High-Earners-Not-Rich-Yet Pamela N Danziger

ISBN: 9780692492802

Published: July 8th 2015

Paperback

34 pages


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What Do Henrys Want?: Reaching the Most Important Affluent Demographic: High-Earners-Not-Rich-Yet  by  Pamela N Danziger

What Do Henrys Want?: Reaching the Most Important Affluent Demographic: High-Earners-Not-Rich-Yet by Pamela N Danziger
July 8th 2015 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 34 pages | ISBN: 9780692492802 | 6.39 Mb

What Do HENRYs Want? Your guide to reaching the most important affluent demographic -- High-Earners-Not-Rich-Yet New mini-book by speaker, author and luxury marketing expert Pam Danziger. Gain new insights and understanding about the HENRYs, theMoreWhat Do HENRYs Want?

Your guide to reaching the most important affluent demographic -- High-Earners-Not-Rich-Yet New mini-book by speaker, author and luxury marketing expert Pam Danziger. Gain new insights and understanding about the HENRYs, the high-earners-not-rich-yet mass-affluent customers, who are the new mass-market consumers with discretion & future target market for luxury brands.

This mini-book is a quick and concise overview of the HENRYs, why this new demographic is important to brands and how to connect with this high-spending customer, poorly understood by marketers serving both the mass market and the luxury markets. It includes a look at brands, including two in-depth case studies, that are capturing the brand loyalty, and spending power, of the HENRY customer.



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